The Great Indian Wedding

Amazon fashion is not the place to buy your wedding wear, and we are quite self-aware of that! The focus was shifted from the bride to the guests and the marketing speaks to the Best Dressed Guest, Last Minute Guest, Serial Wedding Attender etc.

The styling stays away from bridal red and leverages pastels, mirrorwork, Banarasi brocade, embroidery, and micro prints. This was also an opportunity to collaborate with the Jewelry store running a high-sale event in tandem. The backgrounds reflect opulent maximalist palaces and royals of Rajasthan.