Shigorika is one of those very few creative talents who embrace commercial understanding of content, technology and yet is very true and authentic to her style. Her ability to blend business goals, overall project objective, and combine that with content strategy or editorial has been great especially for e-commerce, content commerce etc.

When Shigorika joined the Amazon Fashion team, she introduced a structured content playbook to revamp the customer-facing site experience through a data-backed, fashion-forward approach and to make the customer journey trendier and more engaging. She understands how to balance business needs with creative direction. Shigorika owned the editorial aspects of the entire premium selection categories and directed the content calendar for the "Designer Boutique" e-store and the Amazon India Fashion Week e-commerce destination to ensure newness across refreshes on the pages, build repeat visitors, and improve share-of-voice for the categories. Her biggest contribution to the Designer Fashion team was developing a monthly e-magazine, "Boutique Bulletin", which she conceptualized and executed end-to-end including recruiting a team of shoot experts, overseeing shoot planning and styling, writing fashion editorials and providing design input to ensure a successful end product.

She’s a problem-solving workhorse who inspired ideas and collaboration - all signs of a good leader. Over the years, I have found her to be a gifted writer and a thoughtful editor. She beautifully merges fashion and art in her nonfiction writing, grounding it in history and trends.

Shigorika is a driven, empathetic manager. She always went a step further in her reporting on fashion, art and lifestyle, and their intersection with contemporary culture and politics, and brought nuance to every story she wrote. Besides her impeccable writing, strategy and trend forecasting skills, she is also a talented editor and has produced several editions of First City Magazine.